Powerful new approach to professional selling that delivers more gain for less pain Notify web master of technical problems		I'm John Counsel, founder and CEO of The Profit Clinic and the articulator of Fourth Generation Thinking™ and Fourth Generation Selling™. Fourth Generation Selling™ has been making an impression on professional sellers in Australia since the early 1990s, when it was introduced as an intelligent, ethical, high-leverage alternative to the manipulative, deceptive, fear-of-loss-driven sales techniques of the 1970s and 80s, which had created such scepticism — often outright cynicism and hostility — toward sellers. It was time for selling to grow up. Here's where you'll discover a powerful, stress-free approach to selling that has its roots in principles, values and strategic thinking instead of the usual absence of principles and values, and a paranoid focus on "magic bullet" sales techniques where any strategic aspects are typically cast aside in favour of manipulative, short-sighted, win-lose tactics that try to control the outcome by controlling the prospect. We refer to this kind of suicidal selling approach as "kamikaze" selling (crash and burn — you may get the sale, but you destroy any chance of creating a profitable, long-term relationship) and "hara kiri" selling — ritual self-disembowelment, but without realising what you're really doing because it's such a slow process until it's too late. They're not just childish and immature. They're terminally DUMB and DUMBER. Use the links at left to explore what this program has to offer you and your organisation.
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