This program is sold out for 2010. Stay tuned for 2011 dates.

Fourth Generation Selling for Kitchen Designers

Survival of the Smartest:

In a recession, when markets shrink,
the only way to expand your market
share is to take away some of your
competitors’ market share!

Discover how YOU can be doing it
successfully in less than 48 hours…

Can you really take serious market share away from your competitors when they’re selling on price. How can you increase your market share without cutting prices too? Realistically… can it be done?

Absolutely! Some kitchen designers, right now, are doing better than ever, winning more sales — and at higher margins — in a supposedly shrinking market. Not only that, they’re winning at the top end of the market, not fighting over the scraps at the bottom.

So how are they doing it?

For a start, they understand this crucial principle of Fourth Generation Selling:

“When you’re the seller, the only thing dumber than allowing price to be the deciding factor is making it the deciding factor!”

“The first seller to cut their price is the first to ~~admit~~ advertise their own incompetence and cluelessness. They ‘turn to water’ and follow the line of least resistance to the lowest point — then wonder why they find themselves at the bottom of the market, squabbling over the dying dregs in a stinking, stagnant swamp.”

Two reasons why so many kitchen designers aren’t thriving…

• Use of First Generation selling methods from the 1950s-1980s
      – Based on the discredited 1950s “mind control” theories of Madison Avenue
      – Manipulative… blatant emotional blackmail
      – Deceptive… lies, false promises, false hope
      – Arrogant… lip service only to their clients
      – Try to control the outcome by controlling the prospect!

• Better educated market
      – no longer ignorant and gullible
      – increasingly resistant to B.S.*
      – this is about to get dramatically worse for old-style sellers.
          (You’ll discover why only in Module Four.)

(*B.S. — Bogus Science, Bozo Statistics, Beguiling Sophistry, Bewildering Semantics, Blarney Stoning, Baiting Suckers, Blatant Salesmanship, Blind Stupidity or old-fashioned Bovine Sediment. Take your pick... it’s all just the same old deceptive, manipulative B.S. anyway.)

Change is coming, and fast… for TWO reasons they can’t or won’t see…

1. In the Internet era, the CONSUMERS control the market place!

If you think otherwise, you’re in for a rude awakening. Here’s what’s stacked against you…

• Instant communication – Web 2.0 connectivity: social networking media, video, scam alert sites, web-cellphone-SMS interaction.
• Consumer education on demand – Google is the consumer’s friend and the deceptive seller’s worst nightmare.
• Consumer advocacy is real and it’s VIRAL – critical mass is rapidly approaching in consumer awareness and assertiveness

In other words, between consumer advocacy and education sites with very narrow focus (like ‘kitchen renovation’) — and social networking media (like Twitter and Facebook), plus a steady rise in ‘buyer revenge’ sites (eg: acekitchenssuck.com) and listings on ripoffreport.com and others, it’s about to become exponentially harder for deceptive, manipulative sellers — and the companies they represent — to escape the proverbial “blowtorch to the belly” of public scrutiny and odium. (And trying to solve it by litigation will be like a never-ending, money-draining game of Whack-a-Mole!)

2. Fourth Generation Selling™

This is already delivering unprecedented benefits to those using this uniquely-powerful and enlightened approach…

• Integrity-based – no compromises, for companies or kitchen sellers.
• Consultative – client focused, empowering and transparent.
• Non-manipulative, non-deceptive.
• Eliminates fear of loss and stress — from both sides.
• Measurably higher success rates.
• Measurably higher referral rates.
• Higher margins.
• Higher levels of client satisfaction.
• Reduced marketing/advertising costs.

Discover a safer, easier, better, faster,
smarter way to sell more kitchens, more
often, to more people, for more profit!

Better still, learn how to do it in less time,
with less stress, less cost and less risk!

I’m John Counsel, founder and CEO of The Profit Clinic and articulator of “Fourth Generation Selling” — including this special version developed exclusively for kitchen design professionals. who want to improve the quality and quantity of their results, with more predictability and less stress. Click to view my professional profile.

Fourth Generation Selling has been winning acclaim from professional sellers in Australia since the early 1990s, when it was first introduced as an intelligent, ethical, higher-leverage alternative to the manipulative, deceptive, fear-of-loss-driven sales methods of the 1970s and 80s, which created so much scepticism – and outright cynicism and hostility toward sellers.

You’ll learn a powerful, stress-free approach to selling that has its roots in uncompromising personal integrity, principles, values, standards and strategic thinking — instead of the usual absence of these factors combined with a paranoid focus on First Generation selling techniques, where any strategic aspects are typically tossed aside in favour of short-sighted, short-term, manipulative, deceptive, win-lose tactics that try to control the outcome by controlling the prospect.

How is Fourth Generation Selling so different?

In keeping with Fourth Generation principles, the biggest benefits to you come after your clients have enjoyed the benefits of dealing with you — and the biggest benefit of all for you will be this: turning your buyers into your most productive, profitable sellers.

In other words, they’ll be so delighted by their whole experience of the Fulfilment Spiral – and you – that they’ll want everyone they know to feel the same way. The only way those people can do that is to become your clients.

That’s true leverage!

Other benefits to you from this approach

Uncompromised personal and professional integrity. (No more “crunch ’em” nonsense.)
Enhanced self esteem (the direct internal effect of integrity).
Unrivalled respect and trust in the market place (the direct external effect of your integrity).
A more positive working environment.
Measurably less stress.
More free time to spend with the people you care for.
More income from higher conversions and higher margins.

In other words, you’ll work less, worry less, earn more and enjoy life more.

What will you learn that’s different?

Fourth Generation Selling applies breakthrough insights into buying psychology (it’s a buying decision, after all — have you ever heard of a selling decision?) and transforms selling into a simple, stress-free, controllable process that shows you…

What fear really is and how to eliminate it – from yourself and from your prospects!
How to identify the REAL, pivotal leverage points in the selling process.
How to control the process — not the prospect — for a more predictable, positive, profitable outcome!
How to hear and understand the Secret Language of Prospects — with stunning success!
How to lead your prospects through the 8-stage Fulfilment Spiral that delivers up to 700% higher returns than traditional, fear-based selling.
Seven lethal booby traps that sabotage your sales efforts, almost every day – and how to avoid them.
Eleven little-known insights into human behaviour that can transform your sales performance!
Why desire isn’t enough… you need a lot more than desire to get what you want, and so do your prospects!
How to create that stage beyond desire… the one that propels prospects to confident, positive action!
How to inspire your clients with an unstoppable desire to share what they experience – so that they become your most productive and profitable sellers!

And lots more, presented in FOUR separate Modules…

Module One: Multi-Media Content Delivery (Insights — six weekly units) — You’ll receive Insight Reports and online multi-media presentations to be completed at your own pace. (These are important. If you don’t complete this Module you won’t speak the language needed to understand the content of the live workshop sessions.)

Module Two: The Workshops (Initiatives — six weekly one-hour live sessions) involves hands-on, practical implementation of Fourth Generation Selling principles and practices.

Module Three: Extension and Retention — Ongoing Internet-based support to help you fine tune, retain and apply what you’ve learned for up to six months. Includes regular articles and insights by email and private-access web sites, plus membership of our unique, interactive online discussion forum to ask questions and get answers, make suggestions, discuss ideas and strategies and share experiences with other Fourth Generation Selling graduates. Includes dedicated resources for kitchen designers.

Certification: Upon satisfactory completion of the program, you’ll receive a certificate confirming that you are now a Certified Practitioner of Fourth Generation Selling™. This certificate is personalised and suitable for framing

Real-life case studies: You’ll see example after example of how seemingly hopeless situations turned into total triumphs using this powerful selling concept, including…

How a complete novice took a useless product that nobody wanted (at any price), at the worst time of the year, sold out the supplier’s entire inventory, at up to five times the recommended price — and earned almost an entire year’s teaching salary in less than three days.
How a manufacturer who couldn’t buy the raw materials for what its competitor would charge for the finished product, used Fourth Generation Selling to seize 85% of the available market in just 7 months — at prices 300% to 500% higher than their competitors.
How another client — a late entrant into a brand new national market, with an ambitious target of winning 8% national market share in its first year — used this irresistible approach to grab 38% national market share in just 60 days… and won against the major players (like Telstra!) for more than four years.

How soon will you begin to enjoy these advantages?

How does immediately sound? (Hey… this approach is powerful, but it’s not retro-active. We can’t turn back the clock to yesterday!) Seriously, though, you should expect to see measurable results from the very first time you begin using Fourth Generation Selling.

The Bottom Line: Kitchen Designers who master this high-leverage concept will take sales and market share away from those who don’t. End of story.

Here’s What One Graduate Says…

From the time I began using Fourth Generation Selling™ principles and practices I noticed three major changes in both my professional and personal lives…

My income went up because of measurably higher conversion of leads to sales and achieving (and maintaining) significantly higher margins.
My stress levels went down because results were so much more predictable and profitable.
My quality of life, self-esteem and contentment improved because of the absence of compromise, the positive responses and referrals from clients and higher income levels.

The methods I now use to present my kitchen proposals are dramatically different from how I was initially trained in this industry. I’ve found that Fourth Generation Selling™ transcends all socio-economic groups with equal success, so whether you’re selling a “flat-packer” to a do-it-yourselfer, or a “top-ender” with all the bells and whistles, the results are the same.

To put it bluntly, you can’t afford to not do this training because, if you compete in the market place against designers trained in Fourth Generation Selling™ principles and practices, you’ll struggle to survive using traditional First, Second or Third Generation methods — especially in tough times like these.

John Crooks, Certified Kitchen Designer
Inaugural Trends/HIA Kitchen Designer of the Year
Trends Ideas Best Modern Contemporary Kitchen Designer (Australia)
HIA Home Ideas Show Best Kitchen Designer

When and where is it?

This program is now unavailable in Melbourne except
for Design Consultants with The Kitchen Design Centre.

How much does it all cost?

Our program costs AUD$990.00 including GST. It’s tax deductable for professional designers.

Register your interest now!

No registration will be confirmed without payment in full, by Visa or MasterCard, by PayPal or by direct deposit (contact us for details). If you haven’t paid, you can’t register. It’s as simple as that.

Enquiries: http://profitclinichelp.com

Here’s What Other Fourth Generation Selling™ Graduates Say About It…

We’ve now introduced five of our elite sales teams to Fourth Generation Selling™, with at least two more on the way. Our people are excited by the differences. Most are old hands at direct selling, especially in financial services, but all agree that this is the most powerful, comfortable approach to professional selling they’ve ever seen.

They particularly like the fact that it’s driven by an uncompromising need for personal and corporate integrity, and that it can be applied in every facet of their lives. They walk tall in the eyes of their clients and, even more importantly, in their own eyes. We believe it’s more than just exciting. It’s inspiring. Nothing we’ve ever seen comes close to this approach.

John, I owe you an apology. Before the session I said to the person next to me that I didn’t think I could learn anything new from you. As a 30-year veteran of direct selling, I thought I knew it all. I’ve been personally tutored by some of the best in the business, including Tom Hopkins and Zig Ziglar.

But in the first few minutes of your presentation I realised how completely wrong I was. I have NEVER heard stuff like this. You’re the best of the best! Brilliant!

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Discover a safer, easier, better, faster, smarter way to sell more kitchens, more often, to more people, for more profit!

Better still, learn how to do it in less time, with less stress, less cost and less risk!